About Edgar

Creative Excellence

Nearly Two Decades Of Creative Excellence

For nearly two decades, I have worked extensively in digital and traditional media design, including murals, web, print, photography, and video, across prominent advertising agencies and startups. My experience encompasses diverse projects of various scales and complexities for local, national and international audiences.

Additionally, I have collaborated widely with marketing and advertising organizations in roles spanning digital and traditional production, including in independent and team leader roles. Throughout my career, I have been fortunate to work inside talented teams at agencies that win Fortune 500 clients and other production firms where I was exposed to a wealth of professional excellence.

Notable Agencies

  • Wieden + Kennedy NY
  • Havas NY (Digital)
  • DraftFCB
  • Grey Worldwide

Solving Visual Puzzles: A History Of Diverse Creative Projects

I'm an up-for-the-challenge visual problem solver with a trippy history of projects through agencies, boutique shops, and my own entrepreneurial efforts, with clientele such as:

Select Clients

  • Bud Light
  • Climate Leadership Council
  • Delta
  • Duracell
  • McDonalds
  • Dos XX
  • Sony Music's RED
  • Uptown Magazine
  • Jaguar
  • The National Association of Hispanic Real Estate Professionals
  • Johnnie Walker
  • Crown Royal
  • And then some...

Industry Experience: A Journey Through Acclaimed Agencies

I've been around the block for a while! I have held a variety of roles and experiences at companies like the famed and celebrated titan Wieden + Kennedy, as well as G2 Direct & Digital (a division of what is known as Grey Group), FCB Global, Havas, Razorfish, Publicis, Nice Shoes, ViacomCBS (now Paramount).

From leading production teams for McDonald's live social media Super Bowl graphics to creating 306-foot murals completed in 24 hours, my journey has taken me through diverse creative challenges at the highest levels of the advertising and media industries.

Foundations In Art And Design: NYC's Educational Influence

I'm a proud alumnus of The High School of Art & Design, NYC where I studied Communication Arts (Video, Film Photography, Advertising). I had an amazing high school internship training experience at Center for Arts Education which placed me at highly acclaimed Rockwell Group (an award-winning, 250-person interdisciplinary architecture and design firm) for a semester.

This early exposure to professional design practices and collaborative creative environments set the foundation for my multidisciplinary approach to problem-solving.

Professional Evolution: From Design Student To Industry Leader

The Beginning

I went to Parsons, The New School for Design for the Design & Management Program for about 2 years where I was exposed to an abundance of design literature, thinking, marketing and advertising insights. While at Parsons I interned at Euro RSCG 4D World Wide (a division of what is now Havas) in the Creative and Technology departments, designing and eventually learning front end web development basics.

Later, I was hired as their first Quality Assurance employee. My first swing as a creative professional in the industry soon came to be as an Art Director at G2 Direct & Digital (GREY). From there I continued various creatively oriented pursuits.

Continuous Growth

What sets me apart is my fluency across design, development, and strategy—plus an obsession with exploring how AI can revolutionize creative and administrative workflows. I'm constantly experimenting with new tools and techniques to help businesses (including my own) output more effectively while maintaining that human touch that makes work truly remarkable.

I believe the best solutions happen when you blur the lines between disciplines, embrace emerging technology, and never stop asking "what if?"

Skills & Expertise

Design & Creative

  • Art Direction
  • Brand Identity
  • UX/UI Design
  • Production Design
  • Digital Illustration
  • Photo Retouching
  • Mural & Environmental Design

Development & Technical

  • HTML & CSS
  • JavaScript & jQuery
  • WordPress Development
  • Responsive Email Design
  • Front-End Development
  • QA Testing
  • AI Integration

Strategy & Management

  • Project Management
  • Team Leadership
  • Creative Strategy
  • Campaign Development
  • Client Relations
  • Workflow Optimization
  • Cross-functional Collaboration