HARDKORE HITZ

A music business I'm building with my partner — an independent hip-hop and R&B label rooted in New York City with over 20 years of industry experience. HARDKORE HITZ is focused on artist development, music distribution, publishing, and brand partnerships across hip hop, R&B, trap, drill, and afrobeats.

The site was designed and developed using AI-assisted workflows to establish a premium digital presence for the label. The challenge was creating something that felt high-end and authoritative — matching the label's two-decade legacy — while keeping the codebase lean and deployment simple.

What Made This an Exploration

• Using AI to rapidly prototype a dark, premium brand identity from scratch — wine reds, navy blues, and all-caps Bebas Neue typography
• Exploring how AI can handle brand voice for music industry copy — services, legacy storytelling, genre positioning
• Building a complete AWS deployment pipeline (S3 + CloudFront) with AI-assisted scripting
• Animated genre marquee and email-driven engagement system designed through iterative AI prompting

Design Highlights

Pure black background with high-contrast white typography. Wine red and navy blue accents for a sophisticated, non-neon aesthetic. Bebas Neue for bold headlines, Inter for body. Services grid, animated genre marquee, and JSON-LD structured data for search. The entire site ships as zero-dependency static HTML deployed to CloudFront.