Conceptual pitch — not produced. A speculative agency concept for Pepto-Bismol associating the brand with fun, food, and music festivals like SXSW and Bonnaroo. Built around an imagined Pepto Minis lanyard (a tear-off chewable attached to the advert) and Pepto To-Go product innovations. "Wherever the weekend takes you. Take Pepto."
Collaborated with Art Director Stephen Petronis on this pitch during my time at Publicis. My role covered commercial-shoot compositing and speculative product mockup visualization to sell the concept internally. The work shown below is pitch-stage only — these product designs and the campaign were never produced or released.