A four-part run of Instagram teasers for trainers Jeff and Margarita McKibben, shot on location in the gym and cut for the feed. Each piece had to land its hook in the first second and read clearly on a muted, autoplaying timeline — so the edits lean on motion, type, and rhythm rather than dialogue. Shot and cut for a one-minute maximum across the series.
Series opener — the widest of the four, establishing the gym and the trainer.
Strength-focused cut built around the branded title treatment.
Companion piece to 03, cut to the same beat for a paired release.
The counterpart spot featuring Margarita — the tightest edit in the set at 49 seconds.